Event Category   Seminars
Date   Monday, August 9, 2010
Time   
Duration   9-13 August
Venue   LBS Ajah, Lagos
Caption   Key Account Management Programme
Description   
Key accounts are the heart of every business. How they are identified and cultivated can be the difference between a thriving enterprise and one that is struggling to survive.                           
The programme will show participants how to focus on accounts that are of strategic importance to their firms and manage key accounts in a meltdown economy.
Programme   
Managing key accounts for profit
Aligning critical success factors in managing key accounts
Knowing when to use alternative forms of key account management
Conducting a situation analysis and developing winning key account strategies
Allocating resources for key accounts
Assessing key account profitability
Building key account relationships
Negotiation strategies for key accounts
Establishing strategic account partnership
Key account implementation process
Managing global accounts
Partcipants Profile   
Key account managers and directors; marketing managers, national and regional sales managers, business development managers, product managers and managers from other areas who would benefit from a greater understanding of key account management.
Fee   =N= 340,000.00

http://www.lbs.edu.ng/events/key-account-management-programme/28